Making a Political Splash: The Role of Political Signs
When political parties wish to get your attention, they come in with political signs. These signs are not just like décor items, they are in a class of their own with the sole purpose of getting attention. Here’s how they work their magic: Catching Your Eye Do not be surprised that voters are surrounded by campaign foliage, from their front laws to giant billboards along major interstates. Their main function is to be noticed. The more incongruent these cues are with the general background, the easier it is for you to recall the candidate’s name and the message. Branding with Style The aim is not simply people noticing it, but people stamping it. The political signs always boast an attractive slogan, graphics, and colors that comprehensively depict the party’s morale. The concepts on that sign are chosen so that they linger in your mind. Smart Spotting Placement is everything. Campaign teams do this very carefully as they target areas that receive a lot of...